Historical returns
Bitcoin delivered an average annual return (CAGR) of roughly 60% between 2014 and 2024. That's far more than the S&P 500 (around 10% CAGR), gold (around 6%) or government bonds (around 3%).
Ethereum, since 2017, has returned roughly 70% CAGR. The launch of spot BTC and ETH ETFs in the US in 2024 opened the market to institutional capital.
Best cycles: 2017 (BTC from around $1,000 to around $20,000), 2020–2021 (BTC from around $7,000 to around $69,000), 2024 (BTC from around $16,000 to over $100,000).
Bear markets: 2018 and 2022 saw BTC lose around 80% of its value. A full cycle from bottom to bottom typically lasts about four years.
The DCA strategy – how to actually profit
Dollar-Cost Averaging (DCA) means buying a fixed amount at regular intervals (for example $25–100 weekly or monthly) regardless of price. This averages your purchase price and removes the stress of timing the market.
Simulation: $25/week into BTC from 2020 to 2024 — total invested around $5,200, ending value roughly $20,000 (CAGR around 40%).
The simplest setup: automate a weekly bank transfer to an exchange plus a recurring BTC/ETH purchase. Recommended exchanges: Kraken, Bybit, Bitget.
What really eats into your profit
Fees: around 0.1% maker/taker on the exchange plus a 0.1–0.5% spread and a small network fee to withdraw crypto. Roughly 0.5–1% combined on a buy-and-sell round trip.
Tax on profits – rates and rules vary significantly by country, but in many places you keep meaningfully less than 100% of your gains after tax. Full guide: Crypto tax guide.
Emotions: FOMO buying at the top, panic selling at the bottom. Studies suggest a large share of short-term traders lose money. DCA plus a 5+ year horizon largely eliminates this problem.
Summary
Crypto has been profitable over the long run (30–60% CAGR for BTC/ETH over the last decade), but past performance doesn't guarantee future returns. A realistic strategy: DCA plus a 5+ year horizon plus a hardware wallet plus only investing money you can afford to lose.
Check our exchange ranking and the guide How much should you invest in crypto.
